writing a book is content strategy

Who Was Bob Marley? published by Penguin Random House is part of the New York Times best-selling series, and showcases the careful wording and edits required to tell this icon’s complex story for children ages 8-11.

A book is a product with a user experience.

On my own book, I’ve created content inventories, story boarded, consulted with my “creative team” (trusted writers, editors, agents, and publishers), and worked through many iterations of the story.

With a draft done, it’s time for, yes, more iterations and data collection which I’ll use to understand where the book belongs in the market. This means research into genre, analysis of sales trends, expanding social media presence, and making my work more visible online.

Take a look at the story boarding process while on retreat, as well as a small fraction of the spreadsheet organizing the leaps in time and place.

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